Top 10 Telecom Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleArbitron Releases RADAR 96 March 2008 Radio Network Ratings
Arbitron today released its March 2008 RADAR radio network audience reports (RADAR 96) covering the period January 11 – December 12, 2007 and including PPM and diary respondents. It had issued some...
View ArticleConsumer Confidence Index Down 12 Points, at Five-Year Low
The Conference Board Consumer Confidence Index, which had declined sharply in February, plummeted in March to 64.5 (1985=100), down from 76.4 in February, and is at a five-year low (March 2003, 61.4),...
View ArticleEmail Marketers in Trouble as ‘Spam’ Definition Evolves to Mean ‘Unwanted’
The definition of spam has effectively changed from “unsolicited commercial email,” an idea based on permission, to a perception-based definition – i.e., it’s unwanted – according to the “Spam...
View Article‘Wired Wealthy’ Donors a Missed Opportunity for Nonprofits
The “wired wealthy” donor donates on average $11,000 a year, and more than half say online giving is their preferred channel, but they find nonprofits’ websites to lack inspiration, connection, and...
View Article2007 US Advertising Expenditures Wrap-up: Spend Up Just 0.2%
The US advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2% from 2006, according to TNS media intelligence. Fourth-quarter...
View ArticleTop 10 Automotive-Classifieds Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticlecomScore Issues Top UK Web Rankings for February
comScore issued its February rankings of the largest UK internet properties, as well as fastest-growing sites and site categories, based on data from its World Metrix audience measurement service....
View ArticleMarketing, Sales Execs: Go-to-Market Capabilities Ineffective
Most global companies acknowledge significant deficiencies in their go-to-market process – the strategic and tactical aspects of delivering and supporting a product/service offering to the marketplace...
View ArticleBoomer Demographics: Five Things Retailers Must Know
Though members of the Baby-Boom generation are often lumped into a homogenous group by marketers, new research from STORES, the Boomer Project and BIGresearch uncovers differences among them that have...
View ArticleMarketers Slow to Respond to Problem of Blocked Email Images
More than 50% of images in promotional emails are routinely blocked by email and webmail programs, according to a recent survey by the Email Experience Council (eec), the email marketing arm of the...
View ArticleTop 10 Telecom Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Real Estate Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleOne in Four Share Photos Online Monthly, One in Ten Send Greeting e-Cards
Nearly one-quarter of US adults shared photos via a Web site in the last 30 days, while Baby Boomers made the most use of digital greeting cards, according to new data from Mediamark Research &...
View ArticleAd Spending Up 4% in UK, Internet Spend Up 40%
UK advertising expenditure totaled 19.4 billion pounds in 2007, up 4.2% from 2006, and compared with annual growth of just 0.7% in 2006 according to (pdf) figures recently published in the Advertising...
View ArticleMcDonald’s Heaviest Online Display Advertiser among Quick-Serve Restaurants
McDonald’s served over 295 million online display ads in March – the most among quick-serve restaurants (QSRs) – reaching 52 million internet users an average of 5.7 times during the month, according...
View ArticleIn Pricing, Brand Really Does Make a Difference
Brand leaders among marketing, advertising and PR firms are more likely to price their services at a higher level than their competitors (41% of brand leaders were premium-priced vs. 24% of...
View ArticleTop 10 Automotive-Classifieds Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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